February 29, 2024

StructuredWeb and Macro: A Powerhouse Duo Transforming Partner Marketing

We’re thrilled to announce a new, strategic partnership with StructuredWeb, a renowned provider of channel marketing automation solutions, to empower your channel partners even further.
Channel Marketing
Strategies & Tactics

Macro, a leading global marketing agency specializing in B2B marketing, Martech solutions and providing global resources and strategies, is thrilled to announce its strategic alliance with StructuredWeb, a renowned provider of channel marketing automation solutions. This partnership represents a significant leap forward in empowering businesses to maximize the impact of their partner marketing efforts and drive channel revenue growth.

By combining Macro's expertise in channel marketing operations with StructuredWeb's innovative technology, clients can:

  • Enable channel partners to reach and acquire more customers through localized, plug-and-play, multi-touch campaigns
  • Access a dedicated team of global marketing concierges for partner relationship management and advisory services 
  • Seamlessly manage leads and opportunities while tracking ROI 

With Macro’s extensive experience in Partner Marketing, whether it is executing campaigns or aiding in complex co-marketing plan development, clients will get comprehensive support in their partners’ time zones, ensuring efficient and responsive assistance.

“We are very excited about this partnership and the caliber of clients StructuredWeb is servicing,” says Dan Radu, Founder and President at Macro. “I look forward to bringing the joint value to the market.”

About StructuredWeb

StructuredWeb's leading channel marketing automation platform empowers businesses to manage and optimize their channel marketing activities with ease. From automating campaign distribution to enhancing partner engagement and tracking performance, StructuredWeb provides a comprehensive suite of tools designed to enhance collaboration, drive demand generation, and grow channel revenue.

About Macro

Macro, a channel marketing operations agency, has been servicing global B2B partner marketing teams since 2014. The vision was sculpted by a simple philosophy: Work with a global team of diverse, passionate, savvy people while fostering a growth and development culture.

Macro is a natural extension of your B2B global marketing team. As an agency with team members and resources located around the world, we know exactly what your challenges are and how to tackle them.

Global marketing teams that work with us see the following benefits

✅ Agile resources to operationalize GTM strategy

✅ Faster execution of projects with flexibility

✅ More value from your marketing tech investments

✅ Better engagement and more qualified leads 

Don’t just take our word for it — check out the case studies of clients who have benefitted from our services.

Find out why our clients choose Macro for their Partner Marketing needs

To learn more about our strategies and tactics in partner marketing, check out the case studies and learn more about the channel services we provide, including:

  • Partner enablement and onboarding
  • Partner marketing management
  • Partner relationship management
  • Partner technology services
  • Global concierge teams