B2B Marketing Case Studies
Learn from our experience, benefit from our expertise!
Global Resources: Global Email Campaign Execution
A Case Study in the Travel Industry
THE STORY: Facing multiple challenges that threatened their email campaigns, the client sought a natural extension of their marketing operations team. Macro fulfilled that role, offering email marketing experts who got rid of bottlenecks and handled the client's tech stack.
THE STORY: Facing multiple challenges that threatened their email campaigns, the client sought a natural extension of their marketing operations team. Macro fulfilled that role, offering email marketing experts who got rid of bottlenecks and handled the client's tech stack.
Global Resources: Revenue Operations Agency Services
A Case Study in Better Alignment for Sales & Marketing
THE STORY: Macro identified the need for a client in hyper-growth mode to receive global comprehensive support in Marketo campaign management and execution, reporting and dashboard creation, Salesforce admin support, and ongoing managed services.
THE STORY: Macro identified the need for a client in hyper-growth mode to receive global comprehensive support in Marketo campaign management and execution, reporting and dashboard creation, Salesforce admin support, and ongoing managed services.
Strategies & Tactics: Nurture Leads That Are Not Yet Ready To Buy
A Case Study in Lead Nurturing
THE STORY: Macro transformed a Japanese business’s English Language Learning service with a lead nurturing email campaign. Achieved 20% increase in SQLs and 7% rise in won opportunities.
THE STORY: Macro transformed a Japanese business’s English Language Learning service with a lead nurturing email campaign. Achieved 20% increase in SQLs and 7% rise in won opportunities.
Partner Marketing: Global Concierge & Partner Marketing Platform Services
A Case Study in Enablement in PMM & PRM
THE STORY: Macro helped a customer experience tech provider, boosting their partner relationships and generating leads, resulting in 80+ engaged partners and 650+ registrations.
THE STORY: Macro helped a customer experience tech provider, boosting their partner relationships and generating leads, resulting in 80+ engaged partners and 650+ registrations.
Global Resources: Successfully Outsourcing Marketing Operations
A Case Study in Managed Services
THE STORY: Macro acted as a natural extension for a company providing financial services to healthcare professionals, increasing their campaign execution capacity by 200%, and leading to a 55.31% increase in Lead-to-MQL ratio in one year.
THE STORY: Macro acted as a natural extension for a company providing financial services to healthcare professionals, increasing their campaign execution capacity by 200%, and leading to a 55.31% increase in Lead-to-MQL ratio in one year.
